THE ONLY BANANA YOU SHOULD BUY ^TM

THE ONLY BANANA SHARKS EAT

There’s a whole week dedicated to watching sharks eat stuff. But a fruit dedicated to making sure banana farmers are paid fairly for their work? We’d be lucky to get an hour. Equifruit Fairtrade-certified bananas are available year round - this is the only banana you should buy.™

GOT YOUR ATTENTION?

GOOD.

We grew tired of people snoozing at the importance of fair pay and safe working conditions for banana farmers. We’ve added some bells, whistles, and well-meaning fake news to keep the conversation fresh. Equifruit is un(officially) the most “extra” Fairtrade banana brand out there. Eat your heart out.

Why we're
the only banana
you should buy?

WHY THIS BANANA HITS DIFFERENT

100% Fairtrade.
B Corp.
Women-owned.
Built on long-term partnerships and fairer pay for farmers and still wins on shelf.

Spoiler alert: It’s outrageously refreshing.

Meet Equifruit

100% FAIRTRADE
AND LEGIT

No crummy wages or salary cuts.

Our banana farmers and plantation workers are paid fairly and consistently for all their hard work (just like you).

Super safe working conditions.

Nobody has to worry about inhaling harmful pesticides and having their lungs go on strike.

No “bring your kid to work” days.

Child and forced labour is a definite Nope. No Way for us.

Nothing but love for ladies.

We make sure female banana farmers work in gender-equal environments with access to equal pay and working washrooms (go on, period in peace).

Extra money for community glow-ups.

A Fairtrade Premium ($1 US) from every Equifruit banana case sold is paid to farmers to spend on whatever community projects they want like school upgrades, new health clinics, and sustainable farm projects.

Welcome to the Banana Badass club.
You in?
Open to anyone who backs our mission

See the impact

START THE SEARCH PARTY

Available in a produce aisle near you, grab the only banana you should buy by the bunch.

Find Equifruit near you

Stock Equifruit in your store

THE ONLY BANANA RED CARPET READY

We've all heard "who are you wearing" a billion times. But asking, "was the farmer behind your banana paid fairly?" Not a soul. Here's your red carpet soundbite - this is the only banana you should buy.™

EQUIFRUIT IS ALL OVER THE GROUP CHAT

“Equifruit is subverting one of the most established rules of food retail by getting folks to stop and think during what is typically a thoughtless decision."

“Equifruit is the only Canadian member of the World Banana Forum—a multi-stakeholder group working on solutions to the industry’s most pressing sustainability issues.”

"Equifruit, the Montreal-based Fairtrade International-certified banana company, debuted new shipping boxes that feature colorful and compelling P.O.S. that take the heavy lift of merchandising off the retailer’s to-do list."

"Equifruit has already defied almost every convention by being a female-owned B Corp with the credibility of Fairtrade behind it. And one suspects it is only just getting started."

“To gain inner peace, one must know that the only banana to buy is 100% Fairtrade.”

"And that’s where we’ve found the solution is in partnering with fair trade farms. They prioritize Equifruit as a customer."

Catch the buzz

IT'S A VIBE @equifruit

THE ONLY BANANA YOU SHOULD BUY TM